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Privacy Policy

April 2020


We offer a range of products including devices, services (delivered via firmware, apps, websites and in other ways), surveys, trials and other interactions with us that you elect to take part in. For the purposes of this policy, the word “product” includes all these things.

As a part of creating and offering our products to you and our other customers, we collect, hold and process a variety of data, including anonymous data and personal data relating to named individuals.

The collection and processing of this data is practically and contractually necessary for us to provide the services we offer to you and which you use as part of using our products. We regard the protection and appropriate usage of this data as extremely important.

This policy sets out the way we will treat any personal data that we hold about you. This data may be provided by you to us, collected manually or automatically by us from you, generated by us about you, or collected or received by us from third parties.

We will interpret your use of our products as your acceptance of the principles we set out here.

Questions, comments or requests regarding this policy are welcome and should be directed to [email protected].

Types of data

Each time you use our products, we may directly or indirectly collect and hold information about you. This could include:

Transmission and storage of data

The data that we hold about you may be transferred to and stored at facilities inside or outside our company and within or outside our immediate control. We use data storage locations in the UK, Ireland and the Netherlands. Your data may also be processed by staff who are not directly employed by us, and who may be located elsewhere in the world.

Although we will do our best to protect the privacy of your personal data at all times by using appropriate policies, procedures and technologies, we cannot guarantee that the transmission and storage of your data is completely secure. Similarly, although we will make every effort through backups and other mechanisms to protect your data against partial or complete loss, we cannot guarantee that your data will never be lost, nor that we will always be able to retrieve it if it is lost or if you delete it.

We will offer you ways to delete your data. If you do intentionally delete your data, we will attempt to stop using it. However, it may persist in backups and other archives, and may already have been shared with others in accordance with this policy or been processed or incorporated into data sets from which it cannot easily be removed.

Use of data

We may make use of the data we hold about you (including in combination with other data we may receive from other sources) in a number of ways, including:

Disclosure of data

In the course of our business, we may share your personal data within our company for the purposes outlined above, with other companies related to ours, and with selected third-parties, including:

When we share your information with third-parties, they may have the right to further share it internally and externally with additional third-parties who may not be inside the EEA.

Some of our future product features may include sharing some of your personal data with other users of our products as part of their function and benefit. If and when we introduce such features, we will provide you with the ability to opt partly or completely out of this sharing.

We may also be under a legal duty or obligation to disclose your data, or we may need to do so to enforce our terms of use or other agreements with you, or to protect our rights, property or the safety of individuals. This may include exchanging information with others for the purposes of fraud protection and credit risk reduction.

If our company or its assets are licensed or acquired in part or whole by a third-party, data held by us and the rights and obligations contained in this policy may be part of the assets assigned and/or transferred.

Legal basis for processing

We process the data listed in “Types of Data” above on the basis that you have consented to our doing so, it is necessary to provide our service, and is in our legitimate business interests, as described in “Use of data” above.

Your rights

You have the following rights in relation to our use of your personal data:

You can contact us on [email protected] at any time to exercise any of these rights. Should you choose to exercise one or more of these rights, we may for reasons of practicality be unable to continue to provide some or all of the services we have previously provided to you.

You have the right to lodge a complaint to the Information Commissioner.

You also have the right to ask us not to use your personal data for marketing purposes.

You can contact us on [email protected] at any time to exercise this right.

As we further develop our products, we may make available further mechanisms for you to opt-out of particular ways that some or all of your personal data is held and/or used.

For the purposes of the Data Protection Act 1998 (the Act), the data controller registered with the ICO is Pitpatpet Ltd (company number 09199537, also known as PitPat), whose registered office is at 75 The Belvedere, Cambridge, CB2 0NU, UK. The Act gives you the right to access the data we hold about you, and you can exercise that right on request to us. Your request may be subject to a fee of £10 to cover our costs in providing the data to you.


We may make changes to this privacy policy in the future. If we do so, this page will be updated, and we may attempt (but don’t guarantee) to notify you by email or in some other way. Please check back frequently to make sure you understand and agree with our latest policy.